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Health Care Heroes Non-Physician Finalist: Justin Bayless

 |  Phoenix Business Journal


Making sure health care is accessible and affordable to all is at the center of Justin Bayless’ work as president and CEO of Bayless Integrated Healthcare.

Bayless passion for health and well-being began when he was only 9 years old, as he regularly accompanied his father, Dr. Michael Bayless, to work.

After a turn as an investment banker in New York City, Bayless returned to his father’s practice in 2008, to serve as COO, eventually rising to the roles of president and CEO in 2010.

In his quest to treat the whole person, Bayless has been a pioneer in developing a new model of health care delivery, integrating specialties that include mental health and wellness services into a cohesive and centralized system.

Beyond his commitment to working with patients and their families to make health care services convenient, affordable and accessible, he also strives for their dignity in an often faceless system. He wants to ensure that patients are not judged because of their ability to pay for services, or because payment for those services are made under Medicare or Medicaid/AHCCCS, or for reasons of race, color, gender identity, sexual orientation, national origin, disability or religion.

Bringing accessible health care to youth and patients in lower-socioeconomic communities is a natural outgrowth of Bayless work.

Bayless Integrated Healthcare was recently recognized with Creighton School District’s Award in Community Impact/Partnership for placing a full-time wellness coach at Loma Linda Elementary School. The coach supports the social-emotional health and wellness of students.

Bayless recognizes that factors, including socioeconomic status, education and physical environment, that have an impact on overall health. Many of Bayless Integrated Healthcare’s support staff are bilingual in Spanish and work to accommodate any cultural needs patients may have.

This integrated and holistic approach extends to Bayless life outside of his work. He is an engaged member of local business associations, philanthropic groups and community organizations. He has been recognized as a compassionate and committed leader. Recently, he was appointed to the Arizona Board of Behavioral Health Examiners by Gov. Doug Ducey. Bayless also serves as a board member of both Dignity Health St. Joseph’s Hospital and Playworks Arizona. He also is involved in the Boys and Girls Club of Central Phoenix.

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